How Marketing Consultants Can Market Your Business Blog

Many marketing consultants spend some of their time helping businesses market their blog. Why? Because blogs are a way to reach out to customers that goes above and beyond the traditional website. While your business website may describe in great detail exactly what your business is, how it operates, what your business philosophy is, and how clients can contact you, a blog is more informal. Blogs help show a personal side to the business world.

For example, a realtor who has a professional website detailing listings still remains somewhat of a mystery to potential clients. But a realtor who has a professional website and a link to his or her blog allows potential clients a different look at their personality and business sense. That’s because you can include blog posts that are personal stories, information about your industry, professional advice with personal anecdotes, and run contests or giveaways. Your blog is a means to reach a wide audience and get them to want to work with you.

How Marketing Consultants Can Increase Your Search Engine Ranking

One reason you may not be reaching clients with your website or blog is because you don’t have it optimised to attract the search engines. When an Internet user plugs in a few keywords, the search engine crawls around looking for the best possible matches. If your site isn’t optimized for any of the keywords commonly used to search for your type of business, your site will get buried pages deep in the results, and only those familiar with your product or service will know to search for you.

Marketing consultants understand what it means to optimize a blog for the search engines. Since search engine optimization can take a while to learn, your consultant will most likely recommend that you consider hiring someone to optimize your blog and website. This can be a freelance writer who creates the majority of your blog posts or a web design company that specializes in blog optimization.

Advertise Your Blog

Just like a website, if no one knows your blog exists you won’t have any readers. A consultant can help get your business on social networking sites that allow advertising. You can post on these networks when you have a new blog post or when you want to direct someone to your blog. Your consultant will explain how to maintain a presence on these sites without seeming like you’re posting just for promotion. By using marketing consultants to create and advertise your blog, you draw in potential clients and build your brand.

Consulting Case Interview Preparation Guide Part 1

In general, case interview is very common in interviews with consulting companies, interviewer will measure a candidate’s attitude toward risk and comprehensive logical analysis ability with some cases, to see whether a candidate is flexible and can adapt quickly.

There are two stages of case interview: preparative stage and formal case interview stage. During the preparative stage, you may need to introduce yourself. Then answer the interviewer’s question about your resume and some broadly issues about personal considerations.

The next stage is a formal case interview. Case interview is to draw a conclusion about some business issues with analysis. Unlike other kinds of interviews, case interview is an interactive process. You will get some business issues from the interviewer and are required to provide an analysis and advice on these issues. Your task is to put forward some logical questions to the interviewer in order that you could have more comprehensive and detailed realization on these issues, and finally give a conclusion through systematic analysis.

Please keep in mind there are not absolutely correct answers in case interview, interviewer concerned about your analytical ability and creativity exhibited during the interview, but not the answer.

Purpose of case interview

Consultant will spend lots of time with their clients and colleagues for the purpose of intercommunion, and they were required to have some special qualities in order to succeed in consulting projects. These qualities include: ability to remain calm under pressure, ability to quickly established an assumption according to the details of projects, and make a conclusion depend on strong logical analysis capability and so on. Therefore, the cases interview which highly interactive and tight bounds for practical as well as strong requirement analysis skill would let interviewer evaluate the qualities of candidates effectively.

Which qualities are crucial in case interview?


Consultant must be able to work independently and lead a focused team to achieve common goals. Therefore, the leadership is very important to a consultant. During the case interview, you need to grasp the initiative and ask target questions confidently in order to embody your leadership potential.

Analysis ability

Analysis is the core competency in consulting industry. In case interview, your task is to put forward assumption depending on the facts, understanding the meaning of the data, and then form a set of analytical framework, reached the conclusions and recommendations finally. During the case interview, you need to put effective and purpose questions in order to embody your analysis ability.

Expression ability

Once the consultant has carried out a detailed project analysis as well as work out best strategy, he need to demonstrate the solutions and recommend it to the consulting team and discuss it with clients. Therefore, the ability of expression is also very crucial to a consultant. For this reason, in case interview you should always spend some time think before speak, would rather to slow down a bit than stammer.


Consulting firms want their consultant still energetic enough when them appearance before customers even after 12 hours aircraft time. So give your interviewer a firm handshake, a genuine smile with self-confidence and clean appearance will leave the interviewer a good impression and get a good start in case interview.


In case interviews, sometimes the interviewer will deliberately create a very tense atmosphere, for example, ask constantly aggressive questions and always deny you. These does not mean that you have come a wrong way, In fact they want to inspect whether or not you could stay calm under pressure. You should know that when a consultant face to face with clients, it is very important quality of thinking deeply under pressure and resolve the problems calmly.

Types of case interviews

There are three general types of cases interview: guesstimates, business cases and brainteasers. Let’s discuss these in detail:


These kinds of questions are always referred as market assessment, you need to estimate the size of a market even though the details are not available, such as: you may be asked to estimate the elevation of rocky mountain.

Same as the other case interviews, it is not very important to get a correct answer, but the method you decomposed a large-scale project into several small-scale projects and resolve each one respectively is really the most crucial, as well as you should have some common sense to answer these kinds of question.

Business cases

For business cases interviews, the most common case is that interviewer ask you how to analyze an project according to the description of project background such as market entry, profit decline, industry analysis, sales decline and so on. The interviewer always doesn’t provide you enough detailed information, so you need to keep on asking targeted questions in order to get more useful information.


Brainteasers are often very hard and very tricky questions that include mystery question and numerical estimates question. The purpose of these questions is to inspect your creativity and ability to analyze and resolve issues under pressure.

In general, case interview will include either a long time business case, or two short time cases: almost inevitably one should be guesstimates and the other one might be brainteasers or a short time business cases.

How an Internet Marketing Consultant Promotes Your Business

If you feel like you can market your business online in the same way as an Internet marketing consultant, you may not realise the scope of this professional’s job. A business consultant who specialises in Internet marketing does more than just submit your website to the search engines. A good consultant studies the market, understands which marketing tactics are currently working on the web, and employs certain marketing aspects that attract potential customers to your business. There are a number of ways a consultant can market your business, but many of them focus on search engine optimization (SEO) strategies and social media strategies.

What Is Search Engine Optimisation?

When you create a business website you give out the web address to current clients. But how do you attract new customers? The web is full of websites, many of them probably like yours. How do you guarantee that when a person performs an Internet search for your type of business that your company will show up in the search engine results? Without an experienced Internet marketing consultant marketing for you, you probably won’t be able to guarantee anything.

One way Internet marketers draw attention to your business is by submitting articles to article directories. These directories draw thousands of visitors a day who are looking for information about your type of business. For example, if you run a dry cleaning business the consultant may draft up a handful of articles that discuss different aspects of dry cleaning. At the end, or sometimes mixed into the article, there will be one or two links directing readers to your business website. If you sell a product or service, this can greatly increase your business. By using words in the article that the consultant knows readers use to search, your business starts showing up on the front page of search results.

What Is Social Media?

Social media is the term used to describe Internet applications that allow users to communicate. It’s recently become quite popular and many consultants will recommend that you set up business sites at some of the more popular social media outlets. Blogging is also an aspect of social media, and a marketing professional knows how to create blog posts that not only attract people searching the Internet, but draw traffic to your business website. Social media allows you to reach people you wouldn’t normally have targeted in a typical business demographic marketing effort. By using an Internet marketing consultant, you can get your business and your brand out to a wider audience.

How To Choose The Right Consultant?

Choosing the right consultant for any job or project is extremely crucial. So, if you are looking for one yourself, make sure that you follow the steps given below.

Pre-requisite – Before you go into the full mode of looking for the perfect consultant, you must at first define the goals of the project and understand them in great detail. This is important because once when you will understand the need of the project yourself, only then will you be able to find the right person for the job. Thus, it is highly recommended that you first spend some time with your project and then go out to look for the perfect candidate.

Ask people around – The first and foremost thing that you must do is check with your friends and family if they know someone. This will be highly beneficial as then you will be able to get references and reviews of the consultant. You can also check with your firm and see if they have a list of consultants with them or not. Moreover, posting on social networking sites about your requirement also helps a great deal.

Check the experience – You must check with the consultant and see if his or her prior work fits your checklist or not. The previous work done by any consultant will help you a lot to understand his line of work. Also, you must check whether his experience includes working with non – profits or not.

Check for solutions – Once you have discussed the project and got some answers, you must check whether the solution provided by the consultant is feasible or not. There is no point in planning something if it cannot be implemented in practical terms, Also, you must discuss whether the solution so provided is the best one or is there an alternative that is better?

Communication – In order for the success of any project, communication is essential. Thus, you must ensure that every detail is communicated to you by the consultant in a proper and timely fashion. There should be no problems pertaining to the project, especially when communication is concerned.

Time and fee – You must be absolutely clear about these aspects with your consultant. First and foremost, you must check if he has enough time to devote to the project and also, you must ensure that he is crystal clear about his position and his responsibilities. Also, you must discuss his fee structure in detail. You must make sure that his rates are affordable and only when you are convinced, you should go ahead with it.

So, now that you have read this article, make sure to follow the given steps and hire a good consultant for yourself!

Considering Hiring Marketing Consultants? 3 Tests They Should Pass

Hiring any sort of consultant can be either a very wise move or a very bad one. And marketing consultants are no different. The risk of course, is that the marketing consultant ‘talks a good game’ but underneath the hype and enthusiasm, you don’t know if their ideas and suggestions are going to fly, or dive.

When hiring anyone you have to take a leap of faith that they can do what they say they can, but there are some questions you can ask that can help you make the right decision.

Do they practice what they preach?

If a marketing consultancy is positioning itself as a marketing expert – is their own marketing up to scratch? That’s not to say they should be doing all types of marketing to promote their business – after all, marketing a marketing consultancy will be very different to marking other businesses. But the marketing they are doing should be of a high quality. So, their website should be well branded, with well written copy and useful marketing-related information. If they have a brochure, it should be well designed and if they do direct-marketing they should be able to show you well crafted letters or HTML email designs.

Remember, you don’t need to judge them on whether they do all types of marketing, but do judge them on the marketing they do deliver to promote their own business.

Will their customers speak highly of them?

Any business that offers a quality service will be able to provide examples of current customers that are happy to speak on the marketing consultants’ behalf. If they don’t, then alarm bells should be ringing. It’s actually quite surprising how few prospective customers will take the time to speak to a reference customer of the consultancy. Do take the time – you will find out just as much about the consultancy from the references as you will from the consultants themselves.

Are they hands on?

Any advice is of a better quality when it comes from recent experience. In other words, you should be wary of a consultant that gives advice on how a marketing activity should be planned or delivered if they (or people in their team) are not also hands-on involved in delivering similar activity. Without this, you run the risk of taking advice that is either out of date or untested. Good quality marketing consultants will be able to tell you about the work they are delivering for customers now (without breaching the confidentiality of those customers) and how that experience has shaped the advice they are giving you.

Lastly, if you are considering hiring a marketing consultant, make sure you like them – happy working relationships always deliver better results.

UDC Design Center: The Best Architect and Interior Designer in Surrey, BC

For Immediate Release:
July, 2018: The home design services play an important role in creating the perfect ambiance and look to your home just like you desired. This is where an interior designer comes into picture who have years of experience in designing and transforming many residential and commercial spaces into something that meets the individual and unique needs of their clients. Irrespective of the space or the budget they can easily customize a home as per the client’s imagination.

All those who are in search of one of the best interior designer in Surrey, BC should contact UDC Design Center who can transform a house into a home by infusing your ideas and values to exactly reflect your choices and demands in a home. Bilal Mehmood is an interior Designer in Surrey, BC who can easily change any commercial or residential area into a dream place of their client’s choice.

He is the chairman and chief executive of UDC Design Center who with his team is the best architects and interior decorators in Surrey, BC, Vancouver and the lower mainland. With over 30 years of experience, thousands of projects created and thousands of customers satisfied, they firmly understand their customer needs and requirements.

This Surrey interior design company is an imaginative, professional and friendly team and use their passion for beautiful design to create the perfect interiors for their clients. A professional help from an experienced interior designer in Surrey, BC ensures that you might get a functional, safe home that has been designed beautifully.

On the Road Again: Tips for a Happy Relationship When You’re a Haulier

For hauliers, maintaining a relationship while on the road is hard. But it’s not impossible, and it isn’t wise to allow our careers to get in the way of our personal lives. So what can those of us in haulage work do to ensure a happy, healthy relationship?
Cover the Distance

The most important aspect of any relationship is communication. Especially for a long-haul driver, it’s vital to keep in touch with one’s significant other. It’s difficult, too, but apps like Facetime have made it that bit easier.

Just remember not to let this slide. Life as a haulier is busy and it’s tiring, but it’s important to stay in touch regularly. One missed call might not seem like a disaster, but the person on the other end of the line has no idea what’s going on and can be really hurt by an unintended silence.

Active Listening

It’s a cliché to say that bad communication causes arguments, but in truth perhaps that should be changed to bad listening causes arguments. So often, frustration comes about because we feel the other person is just not listening to what we have to say.

But it’s not all about talking. Alongside reminding your partner how much they mean to you and telling them about the stresses of your day in haulage, work hard to listen to what they have to say as well – whether that’s by text, over the phone, or via Skype.

Go Pro

Relationship counsellors or therapists can be a great way to counteract the added communication difficulties of long-distance haulage work. Discussing your problems with a third party is not as daunting as it sounds, and it can really help unblock any jams that may have formed in your communication networks.

All You Need is Time

Time – t¬he golden commodity for all hauliers – is of course vital to a relationship as well. Experts recommend that couples spend at least 15 hours every week in each other’s company (at least two hours every day). For a long-haul driver, that’s like recommending they deliver to the moon and back. But there’s a way around this time-shortage problem.

The secret is to make the most of the time you do have with your partner, whether that’s through sharing a meal together, going for a walk, or participating in a focused, bonding activity. Try not to let other people and other commitments get in the way.

Balance the Load

The easiest way to destroy a relationship is to put something else where your partner should be: in the centre of your life. So, when all’s said and done, even though your passion might be haulage, work has to come second to relationships. As we in the HGV industry know too well, balance is everything!

Norman Dulwich is a Correspondent for Haulage Exchange, the leading online trade network for the road transport industry. Connecting logistics professionals across the UK and Europe through their website, Haulage Exchange provides services for matching haulage work with available drivers. Over 5,400 member companies are networked together through the Exchange to fill empty capacity, get new clients and form long-lasting business relationships.

Do You Have What It Takes to Be a Lorry Driver?

It’s time to stop allowing the negative stereotypes that surround lorry drivers to put off those considering a career in haulage. In other words, it’s time to separate fact from fiction. Let’s prove, once and for all, that this profession requires skill, consideration and dedication.
As a first step, we’ve outlined the six most important qualities of a good lorry driver, in the real world, not in fantasy. So, do you have what it takes to be an A-class driver?


A top driver has to have all five senses working to their ultimate ability, always alert to the vehicle’s performance, and also to their own. If you’ve got a keen eye and excellent reaction times, this could well be the job for you.


Do long days alone at the wheel sound appealing to you, or like your worst nightmare? An ability to work by oneself, manage one’s own time, and work through decisions is make or break when it comes to a successful career in haulage. Furthermore, a driver can often be responsible for their own schedule, making it essential they can develop a good work-life balance using their own initiative.

Physically Fit

Although commercial driving doesn’t match most people’s idea of an active career, in haulage jobs, physical fitness is a must. Not only does a driver spend extensive time on the road, without the usual routine of a 9-5, they are also often responsible for lifting heavy loads.


If you’re serious about a career in haulage, reliability needs to be written into your DNA. Customers expect punctuality and smooth service at all times, so it is absolutely essential that the driver is able to establish a viable schedule and stick to it. Moreover, a client needs to know they can trust the driver to set a fair price, one that reflects the service offered rather than a desire for a quick profit.


Having said that a driver needs to be comfortable spending time on their own, it’s also vital to stress the importance of people skills. Drivers must be able to interact and communicate, both face-to-face and remotely, with a wide range of individuals: clients, fellow drivers and port officials, to name a few.

Ticks the Boxes

Last, but by no means least, a prospective candidate needs an excellent driving record and a valid Heavy Goods Vehicle (HGV) Licence, which requires different, more specialised tests than your standard qualification. Drivers also tend to pursue other qualifications and skills once they get started, to give their career trajectory that extra boost.

A career in haulage requires a very particular and very well-honed set of skills, alongside various characteristics and traits. Any long-term industry professional would recommend someone who fits these six criteria to think seriously about this fulfilling, worthwhile career.

Teaching an Old Dog New Tricks: the Switch to PHEVs

When your business is in haulage, work revolves around your vehicles: how well they’re driving, their wear and tear and so forth. After all, they are the lifeblood of your company, and they have to carry your loads from point A to point B seamlessly and reliably. Needless to say, the type of vehicle you choose is perhaps the most important decision you can make when it comes to the success of your business.
In recent years, more and more choices have come to light. If you’re one of the many companies who have made (or are thinking of making) the switch from traditional diesel to something more environmentally friendly, such as plug-in hybrid electric vehicles, you’ll know there are a lot of benefits. However, there can also be confusion from employees who aren’t used to working with PHEVs.

These newbies don’t need to feel lost, though. Learning the ins and outs of PHEVs isn’t as tough as it may seem – especially not with a few tips.

Drive the Details

The best way to feel secure that your employees are aware of everything that’s expected of them is to go over their responsibilities clearly and in great detail. That way, everyone is on the same page and there’s little to no room for miscommunication or misconceptions. Ensure your drivers know the terms and policies for:

• Driving behaviour • Maintenance • Fuel economy targets • Charging

When people don’t know what they’re doing, they can feel isolated and embarrassed – and those feelings can make it difficult to ask for clarification. For a change over with the least amount of stress for everyone, spell it out and advocate for no judgement communication if there are any questions at all.

Top Tip: Employees can also be encouraged to create a peer community that allows them to share experiences and information with each other. This can make the switch from traditional petrol and diesel vehicles to PHEVs easier (not to mention less confusing) for them.

Practice Makes Perfect

Once you’ve gone over the theoretical, it’s time for the practical. Essentially, you’ll want to make sure all of your employees get initial training, as well as on-going support. PHEVs are an excellent choice for haulage work. They can certainly be much more cost-effective and leave less of a negative impact on the environment – but only if they are operated correctly. Make sure your employees know:

• How to easily locate public charging points • What home charging systems are available • That regular charging is important as it improves overall performance • How to be competitive when it comes to fuel efficiencies

If you follow this handy advice, making the transition from traditional vehicles to PHEVs should go quite easily. When your employees feel included, on board and informed of the changes you’re implementing, things are sure to run smoothly – and that’s the absolute best way for any type of haulage work to run.

Preparing Vehicles and Drivers for Hot Weather Conditions

People in the haulage industry are well aware of the physical demands those who drive HGVs for a living undergo. They endure long hours spent sitting behind the wheel, few chances to pull over and stretch their legs and strained eyes from focusing intently on the open road, all to ensure an on-time delivery. Work in this field already takes a toll on the body – the last thing hauliers need is extreme temperatures.
Yet extreme temperatures can be an unfortunate reality, especially if your vehicle isn’t equipped with air conditioning. And during the hot summer months, with UK temperatures ranging anywhere from 18C to 33C, this can often be debilitating. If you’re one of the unlucky few who have to try to beat the heat with only an open window, read on.

Keeping Your Cool

Although sweating may be unavoidable in exceptionally hot weather, there are some steps you can take to help you survive the heat as you journey from delivery to delivery. Work toward incorporating these cheats into your cab to help you chill out on days when it may seem impossible.

• Make sure you’re dressed appropriately for high temperatures – loose fitting clothing is an excellent choice, while anything tight or heavy will increase your discomfort and make you hotter. It also doesn’t hurt to bring a fresh set of clothes you can change into – this will help you feeling fresh and clean longer! • Keep a cooler filled with ice in your cab for chilled drinks on the go. • Travel early or late as frequently as possible. Dusk and dawn tend to be the coolest hours, so this is the best time to be on the road. Save pit stops for the middle of the day.

Cooling Your Keep

You’ll also want to make sure that your vehicle is properly prepared for warm summer weather.

• Pay close attention to the coolant level and make sure that it remains high enough. Consider storing an extra bottle in your cab. Coolant is used to stabilise the engine’s temperature while in motion – and this is especially important during the hottest time of the year. • Get a sun shield and use it on your windscreen when you’re parked – this will lower the temperature of the inside of your cab (and keep you cooler when you get back in). • Regularly check the pressure of your tyres to make sure they haven’t become under-inflated (when this happens, friction between the tyre and the ground can increase and cause them to wear down faster).

No matter the physical burdens that may accompany long drives, hauliers everywhere know the importance of being reliable with their delivery work. Driving in uncomfortable situations – and especially in uncomfortable temperatures – is something they’re used to and often must do to make sure they get to their destination on time. But that doesn’t mean they have to suffer silently. Hopefully these tips and tricks can help cool our dedicated drivers down.

Norman Dulwich is a Correspondent for Haulage Exchange, the leading online trade network for the road transport industry. Connecting logistics professionals across the UK and Europe through their website, Haulage Exchange provides services for matching delivery work with available drivers. Over 5,400 member companies are networked together through the Exchange to fill empty capacity, get new clients and form long-lasting business relationships.