How to Sell Consulting – Discover 5 Amazing Methods to Sell Your Consulting Services
Selling your consulting services can be relatively easy as long as you follow these 5 amazing methods:
1. The first thing that you need to do is to make sure that you are considered the best in your chosen niche. People are most likely to sign up with your consulting services if they know that they will be working with the best. Establish your expertise by sharing a slice of your knowledge through article marketing, blogging, and by hosting free teleseminars. Also, create an online portfolio that contains your achievements, relevant educational background, trainings, experiences, and seminars. It would also help if you can use compelling testimonials of your previous customers and recommendations of other industry leaders.
2. Build a powerful website. Mark your online presence by building a powerful website. It must spell out integrity and professionalism. Have it designed by a professional website designer and load it up with valuable information that your potential clients would be happy to know about.
3. Traffic. There is no other way to generate leads for your consulting services than driving interested people to your website. You can do this through search engine optimization or the process of making your site search engine-friendly so it will come up on relevant searches. Promoting your website using article marketing, forum posting, social media marketing, blogging, video marketing, and ezine publishing will also help tremendously.
4. Offer free consulting services. Keep in mind that buyers have so many choices these days as the number of consultants have tripled in the last couple of months. To increase your chances of winning the business of your prospects, I recommend that you offer them with free consulting services. You don’t need to give them all the information and assistance they need; just enough to convince them that you are really good on what you do. This is the best way to give these people an assurance that you have the ability to fill their learning needs and that you can offer them great value for their money.
5. Referrals. Instead of hiring affiliate marketers, I recommend that you convince your satisfied customers to recommend you to their friends, family members, and colleagues. As these people have actual experience on your consulting services, they are most likely to sound more credible compare to affiliates. Reward these people with freebies or send them flowers with thank you note each time they bring business to your doorstep.